APA (7th ed.) Citation

Kotler, P., & Armstrong, G. B. (2023). Principles of Marketing (19th.). Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Balasubramanian Armstrong. Principles of Marketing. 19th. UP,India: Pearson Education India Pvt. Ltd, 2023.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Balasubramanian Armstrong. Principles of Marketing. 19th. Pearson Education India Pvt. Ltd, 2023.