Cita APA (7a ed.)

Kotler, P., & Armstrong, G. B. (2023). Principles of Marketing (19th.). Pearson Education India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Balasubramanian Armstrong. Principles of Marketing. 19th. UP,India: Pearson Education India Pvt. Ltd, 2023.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Balasubramanian Armstrong. Principles of Marketing. 19th. Pearson Education India Pvt. Ltd, 2023.