Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. B. (2023). Principles of Marketing (19th.). Pearson Education India Pvt. Ltd.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Balasubramanian Armstrong. Principles of Marketing. 19th. UP,India: Pearson Education India Pvt. Ltd, 2023.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Balasubramanian Armstrong. Principles of Marketing. 19th. Pearson Education India Pvt. Ltd, 2023.