Kotler, P., & Armstrong, G. B. (2023). Principles of Marketing (19th.). Pearson Education India Pvt. Ltd.
Citação norma ChicagoKotler, Philip, and Gary Balasubramanian Armstrong. Principles of Marketing. 19th. UP,India: Pearson Education India Pvt. Ltd, 2023.
Citação norma MLAKotler, Philip, and Gary Balasubramanian Armstrong. Principles of Marketing. 19th. Pearson Education India Pvt. Ltd, 2023.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.