Store Design and Visual Merchandising

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Ebster,Claus
مؤلفون آخرون: Garaus ,Marion
التنسيق: كتاب
اللغة:الإنجليزية
منشور في: Navi mumbai Business Expert Press 2015
الطبعة:2nd
الموضوعات:
الوسوم: إضافة وسم
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الوصف
الملخص:The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
وصف مادي:220p
ردمك:9789355426093