Store Design and Visual Merchandising

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...

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Hlavní autor: Ebster,Claus
Další autoři: Garaus ,Marion
Médium: Kniha
Jazyk:angličtina
Vydáno: Navi mumbai Business Expert Press 2015
Vydání:2nd
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Shrnutí:The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
Fyzický popis:220p
ISBN:9789355426093