Store Design and Visual Merchandising

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Ebster,Claus
Beste egile batzuk: Garaus ,Marion
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Navi mumbai Business Expert Press 2015
Edizioa:2nd
Gaiak:
Etiketak: Etiketa erantsi
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Deskribapena
Gaia:The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
Deskribapen fisikoa:220p
ISBN:9789355426093