Brand Medicine: The Role of Branding in the Pharmaceutical Industry

As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fund...

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Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Blackett,T
Rannpháirtithe:	Robins ,R
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New york Palgrave Macmillan 2001
Ábhair:	pharmaceutical industry > branding consultancy
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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