Brand Medicine: The Role of Branding in the Pharmaceutical Industry
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fund...
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New york
Palgrave Macmillan
2001
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NMIMS Hyderabad -
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381.456 BLA |
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| Còpia | Disponible Fer una reserva |