Brand Medicine: The Role of Branding in the Pharmaceutical Industry
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fund...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
New york
Palgrave Macmillan
2001
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
NMIMS Hyderabad -
| Signatura: |
381.456 BLA |
|---|---|
| Kopija | Prosto Rezerviraj |