International Marketing
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Wiley
2021
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| Edizioa: | 8th |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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MARC
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| 020 | |a 9789354243370 | ||
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| 100 | |a Kotabe,Masaaki |9 11931 | ||
| 245 | |a International Marketing | ||
| 250 | |a 8th | ||
| 260 | |a New Delhi |b Wiley |c 2021 | ||
| 300 | |a xxxii,721p | ||
| 520 | |a International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world. | ||
| 650 | |a Global Marketing |a Emerging Economies |9 11932 | ||
| 700 | |a Helsen, Kristiaan |a Maheshwari,Prateek |9 11933 | ||
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