International Marketing

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International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...

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Dades bibliogràfiques
Autor principal:	Kotabe,Masaaki
Altres autors:	Helsen, Kristiaan Maheshwari,Prateek
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi Wiley 2021
Edició:	8th
Matèries:	Global Marketing > Emerging Economies
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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