International Marketing
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New Delhi
Wiley
2021
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| Edición: | 8th |
| Materias: | |
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