International Marketing

International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kotabe,Masaaki
Awduron Eraill: Helsen, Kristiaan Maheshwari,Prateek
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New Delhi Wiley 2021
Rhifyn:8th
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!