International Marketing
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New Delhi
Wiley
2021
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| 版: | 8th |
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