International Marketing
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand stat...
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
Wiley
2021
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| Edição: | 8th |
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