Cita APA (7a ed.)

Kotler,Philip, & Pfoertsch,Waldemar. (2006). B2B Brand Management. Springer.

Cita Chicago Style (17a ed.)

Kotler,Philip, y Pfoertsch,Waldemar. B2B Brand Management. Germaney: Springer, 2006.

Cita MLA (9a ed.)

Kotler,Philip, y Pfoertsch,Waldemar. B2B Brand Management. Springer, 2006.