APA-viite (7. p.)

Kotler,Philip, & Pfoertsch,Waldemar. (2006). B2B Brand Management. Springer.

Chicago-viite (17. p.)

Kotler,Philip, ja Pfoertsch,Waldemar. B2B Brand Management. Germaney: Springer, 2006.

MLA-viite (9. p.)

Kotler,Philip, ja Pfoertsch,Waldemar. B2B Brand Management. Springer, 2006.