Kotler,Philip, & Pfoertsch,Waldemar. (2006). B2B Brand Management. Springer.
Citación estilo ChicagoKotler,Philip, and Pfoertsch,Waldemar. B2B Brand Management. Germaney: Springer, 2006.
Cita MLAKotler,Philip, and Pfoertsch,Waldemar. B2B Brand Management. Springer, 2006.
Warning: These citations may not always be 100% accurate.