APA citiranje

Kotler,Philip, & Pfoertsch,Waldemar. (2006). B2B Brand Management. Springer.

Chicago Style (17th ed.) Citation

Kotler,Philip, and Pfoertsch,Waldemar. B2B Brand Management. Germaney: Springer, 2006.

MLA citiranje

Kotler,Philip, and Pfoertsch,Waldemar. B2B Brand Management. Springer, 2006.