B2B Brand Management

Taispeáin leaganacha eile (3)

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Kotler,Philip
Rannpháirtithe:	Pfoertsch,Waldemar
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	Germaney Springer 2006
Ábhair:	B2B Brand Management > Branding
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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