B2B Brand Management

अन्य संस्करण दिखाएं (3)

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Kotler,Philip
अन्य लेखक:	Pfoertsch,Waldemar
स्वरूप:	पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	Germaney Springer 2006
विषय:	B2B Brand Management > Branding
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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