B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
-д хадгалсан:
| Үндсэн зохиолч: | Kotler,Philip |
|---|---|
| Бусад зохиолчид: | Pfoertsch,Waldemar |
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Germaney
Springer
2006
|
| Нөхцлүүд: | |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
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