B2B Brand Management

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Kotler,Philip
Rannpháirtithe: Pfoertsch,Waldemar
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Germaney Springer 2006
Ábhair:
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