B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Germaney
Springer
2006
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Search Result 1
Search Result 2
Search Result 3
