B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
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| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
Germaney
Springer
2006
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