B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
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Germaney
Springer
2006
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| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
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658.827 KOT |
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| Copi | Checked out – Erbyn: 08-01-2026 Adalw hwn |