B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Germaney
Springer
2006
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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NMIMS Hyderabad -
| Sailkapena: |
658.827 KOT |
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| Alea | Checked out – Noiz arte: 08-01-2026 Jakinarazi |