B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Germaney
Springer
2006
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
NMIMS Hyderabad -
| Área/Cota: |
658.827 KOT |
|---|---|
| Cód. Barras: | Checked out – Fim de empréstimo: 08-01-2026 Reservar |