B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industri...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Germaney
Springer
2006
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
NMIMS Hyderabad -
| 索引號: |
658.827 KOT |
|---|---|
| 復印件 | Checked out – 到期: 08-01-2026 撤回 |