Cita APA (7a ed.)

RIES,TRONF. (1993). POSITIONING. MCGRAW HILL WARNER BOOKS.

Cita Chicago Style (17a ed.)

RIES,TRONF. POSITIONING. NEW YORK: MCGRAW HILL WARNER BOOKS, 1993.

Cita MLA (9a ed.)

RIES,TRONF. POSITIONING. MCGRAW HILL WARNER BOOKS, 1993.