Cita APA (7a ed.)

GOVINDRAJAN,T. (2007). 10 RULES FOR STRATEGIC INNOVATIONS, FROM IDEA TO EXECUTION. HBS.

Cita Chicago Style (17a ed.)

GOVINDRAJAN,T. 10 RULES FOR STRATEGIC INNOVATIONS, FROM IDEA TO EXECUTION. BOSTON: HBS, 2007.

Cita MLA (9a ed.)

GOVINDRAJAN,T. 10 RULES FOR STRATEGIC INNOVATIONS, FROM IDEA TO EXECUTION. HBS, 2007.