Cita APA (7a ed.)

RAPP,COLLINS. (1992). THE GREAT MARKETING TURN AROUND. A PLUME BOOK.

Cita Chicago Style (17a ed.)

RAPP,COLLINS. THE GREAT MARKETING TURN AROUND. NEW YORK: A PLUME BOOK, 1992.

Cita MLA (9a ed.)

RAPP,COLLINS. THE GREAT MARKETING TURN AROUND. A PLUME BOOK, 1992.