APA (7th ed.) Citation

CAFARELLI E J. (1980). DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON.

Chicago Style (17th ed.) Citation

CAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. NEW YORK: JOHN WILEY & SON, 1980.

MLA (9th ed.) Citation

CAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON, 1980.