CAFARELLI E J. (1980). DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON.
Čikaški stil citiranja (17. izdanje)CAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. NEW YORK: JOHN WILEY & SON, 1980.
MLA način citiranja (9. izdanje)CAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON, 1980.
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