CAFARELLI E J. (1980). DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON.
Chicago (17e ed.) BronvermeldingCAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. NEW YORK: JOHN WILEY & SON, 1980.
MLA (9e ed.) BronvermeldingCAFARELLI E J. DEVELOPING NEW PRODUCTS & REPOSITIONING MATURE BRANDS. JOHN WILEY & SON, 1980.
Let op: Deze citaties zijn niet altijd 100% accuraat.