CUNNINGHAM, W. (1987). MARKETING A MANAGERIAL APPROACH. SOUTH - WESTERN PUB. CO.
Chicago Style (17th ed.) CitationCUNNINGHAM, W. MARKETING A MANAGERIAL APPROACH. OHIO: SOUTH - WESTERN PUB. CO, 1987.
MLA (9th ed.) CitationCUNNINGHAM, W. MARKETING A MANAGERIAL APPROACH. SOUTH - WESTERN PUB. CO, 1987.
Warning: These citations may not always be 100% accurate.