APA (7th ed.) Citation

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Chicago Style (17th ed.) Citation

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

MLA (9th ed.) Citation

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.