Cita APA (7th ed.)

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Cita Chicago (17th ed.)

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

Cita MLA (9th ed.)

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.