APA-viite (7. p.)

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Chicago-viite (17. p.)

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

MLA-viite (9. p.)

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.