Style de citation APA (7e éd.)

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Style de citation Chicago (17e éd.)

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

Style de citation MLA (9e éd.)

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.