AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.
Lua i Stíl Chicago (17ú heag.)AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.
Lua MLA (9ú heag.)AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.
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