AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.
Citación estilo ChicagoAAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.
Cita MLAAAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.
Warning: These citations may not always be 100% accurate.