APA način citiranja (7. izdanje)

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Čikaški stil citiranja (17. izdanje)

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

MLA način citiranja (9. izdanje)

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.