APA(7版)引用形式

AAKER DAVID. (1991). MANAGING BRAND EQUITY. THE FREE PRESS.

Chicagoスタイル(17版)引用形式

AAKER DAVID. MANAGING BRAND EQUITY. NEW YORK: THE FREE PRESS, 1991.

MLA(9版)引用形式

AAKER DAVID. MANAGING BRAND EQUITY. THE FREE PRESS, 1991.