MANAGING BRAND EQUITY

Míreanna comhchosúla

• Building strong brands
  de réir: Aaker, David A.
  Foilsithe / Cruthaithe: (1996)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  de réir: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Foilsithe / Cruthaithe: (2016)
• Managing Brand Equity : Capitalizing on the value of a brand name
  de réir: Aaker David A.
  Foilsithe / Cruthaithe: (1991)
• BUILDING STRONG BRANDS
  de réir: AAKER DAVID A
  Foilsithe / Cruthaithe: (1996)
• Brand Experience and its Implications on Brand Equity
  de réir: Bakre Ankita
  Foilsithe / Cruthaithe: (2014)