MANAGING BRAND EQUITY

Eitemau Tebyg

• Building strong brands
  gan: Aaker, David A.
  Cyhoeddwyd: (1996)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  gan: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Cyhoeddwyd: (2016)
• Managing Brand Equity : Capitalizing on the value of a brand name
  gan: Aaker David A.
  Cyhoeddwyd: (1991)
• BUILDING STRONG BRANDS
  gan: AAKER DAVID A
  Cyhoeddwyd: (1996)
• Brand Experience and its Implications on Brand Equity
  gan: Bakre Ankita
  Cyhoeddwyd: (2014)