MANAGING BRAND EQUITY

Lignende værker

• Building strong brands
  af: Aaker, David A.
  Udgivet: (1996)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Udgivet: (2016)
• Managing Brand Equity : Capitalizing on the value of a brand name
  af: Aaker David A.
  Udgivet: (1991)
• BUILDING STRONG BRANDS
  af: AAKER DAVID A
  Udgivet: (1996)
• Brand Experience and its Implications on Brand Equity
  af: Bakre Ankita
  Udgivet: (2014)