MANAGING BRAND EQUITY

Benzer Materyaller

• Building strong brands
  Yazar:: Aaker, David A.
  Baskı/Yayın Bilgisi: (1996)
• STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
  Yazar:: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
  Baskı/Yayın Bilgisi: (2016)
• Managing Brand Equity : Capitalizing on the value of a brand name
  Yazar:: Aaker David A.
  Baskı/Yayın Bilgisi: (1991)
• BUILDING STRONG BRANDS
  Yazar:: AAKER DAVID A
  Baskı/Yayın Bilgisi: (1996)
• Brand Experience and its Implications on Brand Equity
  Yazar:: Bakre Ankita
  Baskı/Yayın Bilgisi: (2014)