KAPFERER JEAN NOEL. (2010). STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE.
Chicago Style (17th ed.) CitationKAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. NEW DELHI: KOGAN PAGE, 2010.
MLA (9th ed.) CitationKAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE, 2010.
Warning: These citations may not always be 100% accurate.