APA (7th ed.) Citation

KAPFERER JEAN NOEL. (2010). STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE.

Chicago Style (17th ed.) Citation

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. NEW DELHI: KOGAN PAGE, 2010.

MLA (9th ed.) Citation

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM. KOGAN PAGE, 2010.

Warning: These citations may not always be 100% accurate.